The world has evolved since the internet made its appearance, it changed the way we consume information, buy things and make decisions. It also changed consumer behaviors and how companies market their products and services, but the truth is that some of them are still lost in the 90`s. Although traditional approaches to business still work, the biggest opportunity is to follow the inevitable, the continuing growth of the digital economy!
That said, here`s a simple step-by-step process to help you understand how to effectively market any product online…
The beautiful thing about selling products or services online is that you can take advantage of marketing campaigns, using search engines like Google, Bing or social media platforms, like Facebook to pinpoint your target market, presenting a relevant offer to them and having people visiting your store or website within a few minutes of launching the campaign.
Most people know that they need a website when operating a business online, and still, a lot of people rely only on their physical store to sell their products offline. The solution is not just to have any website, is to use it for generating leads, offering something valuable to your visitors in exchange for an email address.
#3 Buiding a list
This is like a database of emails stored in a software. No matter how many people subscribe to it, if you`re doing step 1 and 2 right, you should have a list of prospects that are interested in what you`re selling.
#4 Provide value
It`s not all about attracting your ideal customers, this stage is meant to build trust and letting your potential clients know more about you and how you can solve their problems, because people buy from someone they like and trust.
#5 Promote an offer
Once you build a connection with your subscribers, it`s more likely that they`re gonna “yes” when you send them an offer. Instead of chasing people and hard selling them, you`re actually in a much better position to promote a product or service to people who already trust and know you.
The best part of this process is that no matter where you are in the world or what you are doing, this is happening automatically, 24/7. By leveraging systems and automation, things get a lot more exciting, you can attract people who are actually interested in what you`re offering and having the ability to build trust so that they can become loyal customers for life, buying from you over and over again.